It’s confusing to see a girl wearing a blue sweatshirt that’s labeled “pink.” And it’s annoying to see professional football players wearing pink, regardless of whether it matches their team colors or not. If I wanted to see ugly colors clashing I’d watch the Seahawks.
Ostensibly it’s because October is breast cancer awareness month, and the NFL is innocently doing its part to help find a cure, and everybody seems to believe it. Thankfully, Jezebel’s Erin Gloria Ryan pokes a giant hole in that notion. She points out “the total percentage of purchases of officially licensed gear that actually goes to FINDING A CURE is actually kind of pathetic — 5%” (emphasis hers). Breast cancer awareness month. Hah. Just about every individual is already aware of the issue of breast cancer. I’ve been to enough Halloween parties to know that we’re going to be aware of women’s breasts this month with or without cancer.
There is nothing wrong with a corporation making a profit. But masking that profit in the guise of charity for the public good is a sham.
Take Miss Ryan’s advice: “Want to cure breast cancer? Give directly to an organization that cures breast cancer, or to an advocacy group that seeks actual cures, not marketing and corporate profits.” And the crux: “Besides, wearing those horrid pink NFL breast cancer rain boots actually causes cancer. Of the eyes.”